Case Study - Silent Hill Revelation 3D

Silent Hill: Revelation 3D

• Opened at number 5 in the box office.
• Grossed $8 million in its opening weekend.
• Filmed entirely in 3D.
• Plot overview: Silent Hill: Revelation 3D is a 2012 3D horror film directed and written by Michael J. Bassett and a sequel to the horror film Silent Hill. Revelation 3D stars Adelaide Clemens, Kit Harington, Deborah Kara Unger, Martin Donovan, Malcolm McDowell, Carrie-Anne Moss, and Sean Bean, and is based on the survival horror video game Silent Hill 3 by Konami. Revelation 3D's plot follows teenager Heather Mason (Clemens) who discovers on the eve of her eighteenth birthday that her presumed identity is false and as a result is drawn to an alternate dimension existing in the fictitious American town of Silent Hill.

E - Media

• The film has its own Facebook page where people can 'like' the film's page and share it with other Facebook users, increasing the films notoriety.
• Michael Bassett has his own blog where he interacted with fans of the Silent Hill videogame series and even asked for suggestions of who should be cast as the protagonist.
• Online revies gave the movie extremely poor ratings almost universally:

- Rotten Tomatoes - 5% approval rating "Featuring weak characters, an incomprehensible plot, and a decided shortage of scares, Silent Hill: Revelation 3D is a mediocre effort even by the standards of video game adaptations".
- Metacritic - 16/100 "Silent Hill: Revelation fundamentally misunderstands the appeal of its source material".

Broadcast

• Two clips of the film were screened at the 2012 San Diego Comic - Con, this makes sense since the movie is based on a videogame series, an event such as Comic - Con which hosts all kinds of 'nerd' culture including videogames would be a great place to market a movie adapted from a videogame.

Print

• Empire Magazine verdict on Silent Hill Revelation 3D

"The first film was imperfect but solid as game-adaps go and fans revelled in its clammy shocks. No such luck this time out. Director Bassett oversees a vaporous horror sequel that rarely raises the pulse".

Movie Poster


The poster depicts hands emerging from cells attempting to grab the protaginist, this creates a feeling of claustrophobia and vulnerability, aspects that the Silent Hill game series is known for. This piques the interest of both horror fans and videogame fans. The feelings of being trapped and isolated are particularly prevelant in modern horror movies such as Saw, Hostel and Final Destination as well as classic horror movies such as The Thing and Evil Dead, therefore these emotions are staples of horror movies and will entice people. These emotions are also a staple of the Silent Hill series and fans of the videogame series will recognise this as an attempt to re-create the feelings experienced when playing the game and transplating them into the movie. The character in the background of the poster is 'Pyramid Head' a recognisable character from the videogame series and fans will appreciate the addition of this charactrer in the movie.